Posted
October 13, 2016Comments
(1)Times have changed and with it, SEO has also evolved in the last decade. It’s already the 4th quarter of 2016 and 2017 is just knocking at our doors. But are we ready for SEO 2017? Have we thought of strategies to include in our plan for the next year?
Well, worry not if you haven’t still drafted an SEO strategy for 2017. This article will help you do just that.
Posted
September 24, 2014Comments
(0)In search engine optimization, the measurement of certain metrics is critical to success. These include data about rankings, referrals, links and more. Analytics software gives marketers powerful insights into their search, social, brand, and content marketing. The challenge is that this wealth of information comes at a price. Sometimes, because there is so much information, numbers and reports that you need to sift through, marketers get overwhelmed in trying to see the light of day through it all.
But data overload should hardly be the reason stopping you from using analytics to improve your marketing effectiveness! Remember that successful marketers and SEOs alike don’t make decisions based on feelings. You shouldn’t either. Your decisions should be based on data and cold hard facts.
And where do you get that data come from?
– Your marketing analytics, of course!
The Concept of Closed-loop Marketing
Successful marketers have a trick up their sleeve that not many of us know about. They tie every single lead, customer and dollar back to the marketing initiative that led to them in the first place.
This is called closed-loop marketing.
Closed-loop marketing, in essence, cuts through the widespread vagueness of marketing as we know it and reveals real information and numbers and data about the success or failure of any marketing effort, lending insight into your entire customer life cycle.
The significance of closed-loop marketing is that many actionable improvements will rely on data from these analytics. With closed-loop marketing data, you can track a lead from the moment they first interact with you until that lead becomes your customer. Powered with the acquisition of this information, you can then revisit your marketing channels including your business blog and social media accounts to make them more effective in generating customers at the lowest cost.
The Analytics Software that’s Right for You
Are you looking for a way to easily measure and track those metrics that matter to your business? Where marketing is concerned, creating road maps for success is easier when everything is in one place.
By measuring the right metrics you can:
– Improve landing pages
– Improve SEO
– Improve business blogging
– Improve social media
– Improve email marketing
– Improve lead nurturing
Moz offers four Moz Pro subscription plans priced at $99/month (for the Standard plan), $149/month (for the Medium plan), $249/month (for the Large option) and $599/month for the Premium package.
The standard plan covers:
– 5 Moz Analytics Campaigns
– 300 keywords
– 250,000 crawled pages
– 15 social accounts
-Â Going annual saves you $237. So the subscription comes to $950.00 + applicable tax
The Premium subscription covers:
– 100 Moz Analytics Campaigns
– 7,500 keywords
– 1,250,000 crawled pages
– Includes branded reports
– 150 social accounts
– Going annual means that you save $1,437. The price is $5750.00 + applicable tax
The other two subscription plans fall on a gradation between these two extremes.
The product
With Moz Pro, you can:
– Measure and improve your marketing campaigns. This includes search, social, branding and content marketing
– Perform research and keep a tab on your competitors
– Moz Pro subscriber benefits also include educational resources and access to Moz’s community of seasoned marketers and Mozzers
About Moz Analytics
– Dashboard
At a glance, the Moz Analytics Dashboard gives you a quick insight into your performance on the inbound marketing front. With a single view, you can find patterns in your traffic, track where it’s coming from and see how quickly it’s growing.
The measured metrics include: Traffic, Attention, Authority and Data Snapshot.
– Search
In marketing, it’s important to know whether or not your audience is finding you. With Moz Analytics Search, you can view your total traffic from organic search, find out which search engines and keywords are bringing in the most traffic and discover new keywords to target.
The measured metrics include: Organic Search Volume, Keyword Rankings, Keyword Opportunities, On-Page Optimization and Crawl Diagnostics.
– Social
What’s the point of engaging with fans and followers on social media if your efforts are not paying off? With Moz Analytics Social, you can analyze the total size and weekly growth of your social presence. You can also scope out the competition. This allows you to analyze what your competitors are doing and to assess their reach.
The measured metrics include: Total Network Size, Traffic & Links from Social Channels, Twitter, Facebook, Most Engaging Posts & Tweets.
– Links
In any marketing campaign, link analysis is an important part of the process. With Moz Analytics Links, you can now view which links in your link profile are driving the most traffic. You can also find out where on the web you’re mentioned without a link.
The measured metrics include: Competition, Established Links and Opportunities.
– Mentions
With Moz Analytics Mentions, you can find out whenever someone mentions your brand. Monitoring where on the web your brand is being talked about can provide you with the unique window of opportunity to take advantage of new opportunities, marketing prospects and ways to connect.
The measured metrics include: Brand Mentions, Traffic from Brand, Competitor Mentions and Industry Mentions. You can also customize your mention tracking to your heart’s desire with Manage Queries.
– Research Tools
And finally, with the Moz Pro Research Tools, you can perform in-depth research on your site and your competitors’.
1. Keyword Tools: Helps you track rankings and analyze keywords. You can also, using the same tool, check any page to see if it is optimized for a specific keyword you think will bring in traffic.
2. Link Analysis: Using Open Site Explorer, you can view any site’s links, top pages, link metrics, and social data.
3. Web Mentions: Use this tool to track mentions of anything you want.
4. Social Analytics: Using Followerwonk, dig deep into your Twitter analytics and match your activities to gains and losses.
5. SEO Toolbar: The MozBar for Chrome and Firefox can be used to research any site on the web.
As compared to Moz, Raven only has two different subscription plans priced at $99/month for Raven Pro and $249/month for Raven Agency. Raven Pro is directed towards marketing consultants and small businesses. Raven Agency, on the other hand, is more appropriate for midsize to large teams/businesses.
Raven Pro covers:
– 4 users
– Unlimited marketing campaigns
– Unlimited access to 20+ SEO, social and content marketing tools
– Includes branded reports
– 20 social accounts
– Includes email marketing help and training
Raven Agency covers:
– Unlimited users
– Unlimited marketing campaigns
– Unlimited access to 20+ SEO, social and content marketing tools
– Includes branded reports
– 50 social accounts
– Includes email marketing help and training
The product
Raven specifically focuses on:
– Custom branding
– Campaign management
– Team collaboration
– It integrates Google Analytics, AdWords and Webmaster Tools for an ultimate management and reporting experience
– Business development
About Raven
– SEO tools
Any new marketing and SEO campaign needs a baseline and a road map to success. For example, what’s the pulse of your website like? Does it have any technical issues? How are your competitors performing as compared to you?
With tools like Site Auditor and Site Performance, you can answer these questions. In addition, using Raven’s Keyword Ranking tool, at a single glance you can analyze your ranking data that comes directly from Google and Bing Webmaster tools. Research Central and Link Manager, on the other hand, provide all the information you need about the quality of your site and the links pointing to it.
– Social media tools
Raven makes managing social media easy. See, social media marketing is a challenge to most marketers. There are so many networks and each network differs significantly from the immediate next. Marketing on Facebook is nothing like marketing on Twitter. The audience is different, the community is different and the best practices are different. You can also not be everywhere at the same time.
With Raven’s Social Stream, you can view, in real-time, all the social media conversations you can join. Alternatively, if you’re in a research or stalker mode, dig into your Twitter, Facebook or LinkedIn account or that of your most successful competitor to stay on top of the social media game.
– Content marketing tools
Faster research results in better content. With Raven’s Content Manager and CRM tools, managing your content and contacts becomes easier. If you’re running low on ideas, Research Central is a good place to get inspired or you can alternatively access the Order content for SEO tool to order original content suitable for SEO from Textbroker.
– PPC tools
Raven makes it easier for users to identify PPC keyword opportunities. The tool for this is once again Research Central, which gathers data from multiple keyword research resources including but not limited to AdWords data. Raven also has an AdWords Insights tool that allows for users to identify quality issues. These could be costing you money!
– Marketing reports
Marketers always have to draw up comprehensive marketing reports. With Raven’s Report Wizard tool, this part of your job description will cease to be as daunting as before. Users can create a report with any combination of SEO, social and Google Analytics data in a matter of minutes. You can also brand your marketing reports for a personalized, custom feel.
With the right insights into the performance of your business and website, you can:
– Visualize behavior
– Optimize your online customer experience
– Improve customer interaction with your pages
– Increase conversion rates
– Improve critical elements of your page
– Increase your ROI
With Mondovo, you can get instant access to critical business information to maximize revenues. Mondovo is priced at $49-$99/month.
Mondovo covers:
– 10 users
– Unlimited campaigns
– Variable number of keywords based on your subscription plan
– 10,000 crawled pages/website
– Includes branded reports (but currently under development)
– Variable number of social accounts based on your subscription.
About Mondovo, the product
– SEO tools
– Social media tools
– Analytics
– The Dashboard
– SEO tools
Mondovo has the capability to do a wide range of things. This single tool can be used to manage all aspects of your website’s SEO. From keyword research to a site-wide audit, it covers all bases.
One of the cool things about Mondovo is that it allows you to check on your competitors as well, so that on top of doing your own SEO; you can copy what they are doing as well to boost your rankings. In a nutshell, you can see:
– What keywords they are targeting
– What their best performing keywords are
– Where they are getting their links from
You can also keep track of the status of your old backlinks: if they are still live or if they have been taken down. This way you can decide if you should create more backlinks to compensate, or try to get the lost links back by contacting the webmasters.
– Social media tools
This platform provides an easy way to manage your Facebook and Twitter accounts, right from its own dashboard. You can monitor pretty much everything.
It also comes with its Facebook Competitor Analyzer and Twitter Competitor Analyzer; 2 modules that allow you to spy on your competitors’ social marketing strategy! Analyze what, when and how they are posting things and engaging with their followers – all in one place.
– Analytics
Google Analytics is the engine Mondovo uses to collect valuable data from your visitors; identify your best traffic sources, see what your visitors are spending the most of their time on, and more.
All-In-One Dashboard
Tracking metrics is like a game with Mondovo’s dashboard. Unlike other software where everything is where their designer thought it would best fit, Mondovo allows you to move your data around, in a way that pleases you. This way, you can put all your favorite metrics on top, and get the rest of the metrics that don’t interest you out of the way. This is especially useful for those of us who are not only big on data, but also big on visuals.
Posted
June 20, 2012Comments
(0)Directory Critic, the most authoritative and comprehensive directory resource on the web is happy to announce the launch of our directory submission service. Directory submissions is one of the widely recognized link building tactics. Over the years, many have abused this tactic and as a result, the value of directory submissions in the eyes of search engines has decreased. As a trusted industry resource, we thought it’s our responsibility to step in and offer a directory submission service which follows the SEO guidelines given by search engines like Google, Bing etc. We begin with offering directory submissions in three categories –
Advantages of using Directory Critic’s Submission Services
The Process we Follow
Why wait now? Get started right away 🙂
Click here for general directory submissions
Click here for niche directory submissions
Click here to get listed in top local directories
Posted
January 6, 2012Comments
(1)Directory Submissions have been in existence for more than a decade now. It is considered to be one of the safest, easy and the most reliable link building methods. However with Google and other search engines updating their search engine algorithms very frequently, companies have started thinking out of the box and focus on other link building methods.
And one such technique launched recently by Directory Maximizer is Niche Directory Submission service. Imagine the scenario wherein you are able to submit your website or blog which is on financial services like insurance, loans, banking, investment, deposits etc to finance related directories only. Though finance directories may tend to get less volume than generic directories but your listing will stay on the front page longer and each link you get will have more “link juice.â€
Apart from this you will also benefit from backlinks from relevant resources which is extremely important as search engines take relevancy into consideration. And with more links comes other benefits like more targeted traffic and a boost in your rankings making your website/blog a hit in the online world.
But one question that might arise in your mind is Why would you consider investing in our Niche Directory Submission Service? Here are a few reasons why you should:-
We have shortlisted the best Directories in finance niche. Get high value links from the most relevant directories. Also our submission cost is at least 50% less than the actual listing fees charged by these directories.
Here are 5 sample directories in the list that you’ll get listed under:-
http://portmancapitalpartners.com
http://scottfinanzdirectory.com
http://venusfinancedirectory.com
So get started with your niche finance directory submissions right away!
Posted
January 2, 2012Comments
(3)Hailed by SEO experts, webmasters, professionals the world over, directory submissions are considered to be the oldest and the most reliable method of link building. However with the rapidly changing scenario of search engine algorithms, link building tactics have also undergone a 360 degree change.
One such successful and highly acclaimed tactic launched recently by Directory Maximizer is Niche Directory Submission Service. Consider a scenario wherein you have a website offering superior products and services. However if your prospect customers are not able to find your website using the commonly used keywords, then it’s an utter waste of opportunity for you and your business.
However if you submit your site to directories relevant to your business, you can be assured of links from relevant sources which are more valuable than links from general directories. Apart from this you also get targeted traffic and quality link juice. Thus you benefit from more visibility and leave your competitors far behind in the SEO race.
But why will you opt for directory submissions when you can do it yourself?
Here are the benefits of partnering with us in your SEO efforts:-
One of the greatest advantages of using Directory Maximizer is that they can help you save a lot of money, because they have managed to get special rates from these niche business directories (most of the niche directories take a fee for listing a site).
Here are 5 sample directories in the list that you’ll get listed under:-
http://www.stanleyandvicky.com
http://www.smashmanagement.net
So get started with your niche business directory submissions right away!
Posted
December 25, 2011Comments
(0)Being in the field of SEO & Internet Marketing, you are sure to know the importance of links and how and why they are important. Getting quality and relevant links has never been easy, the good links are hard to come by and especially getting links for your SEO/Internet Marketing website and blog is quite tough.
This is where niche directories come in. Getting links from quality niche directories that list only SEO & Internet marketing related companies, websites and blogs can go a long way in helping your site rank higher on the basis of these highly relevant links.
So how and where do you get these links from? Well, Directory Maximizer has just launched a Niche Directory Submission service where they have compiled lists of SEO & Internet Marketing specific niche directories amongst various other niches, which you can use to submit your site to.
Why use Directory Maximizer?
Submitting your sites to directories can be done by anyone. However, there are some practical difficulties that you might encounter such as –
Directory Maximizer can also help you save lot of money, because they have managed to get special rates from these niche SEO directories (most of these directories, justifiably so, take a review fee for listing a site).
Here are 5 sample directories in the list that you’ll get listed under
So get started with your SEO related directory submissions right away!
Posted
December 15, 2011Comments
(0)Directory submissions are an effective link building technique that has been hailed by professionals, SEO Experts and Webmasters. Since rapid changes have taken place in search engine algorithms over the years, it has given rise to various other link building tactics
And one such tactic is Niche Directory Submission launched recently by Directory Maximizer for Automotive related websites. For example – You run an automotive website dealing with spares or bearings or you have a personal blog on the automobile industry, then these auto-related directories would be just the right fit. Now when you submit your site to automotive only directories, you benefit from targeted traffic as well quality niche links which are more valuable than other kinds of links. The end result you stay ahead of your peers.
Here are a few reasons why you should use a Directory Submission Service for automotive directories:-
Using Directory Maximizer can help you save lot of money, because they have managed to get special rates from these niche directories (most of the niche directories charge a fee for listing a site).
Here are 5 sample directories in the list that you’ll get listed under:
So get started with your automotive directory submissions right away!
Posted
December 12, 2011Comments
(0)Effective use of directory submissions as a link building technique has been going for quite some time, however, rapid changes in search engine algorithms are giving birth to new link building tactics
And one such tactic launched recently by Directory Maximizer is Niche Directory Submissions for Shopping/E-commerce based websites. If you have a shopping website or an online catalog of say, clothing of men, women and kids or you run a successful blog on shopping, then these shopping related directories would be just the right fit for your site. Now when you submit your site to shopping only directories, you benefit from targeted traffic as well quality niche links which are more valuable than other types of links. The end result – you emerge a winner.
Sounds cool, isn’t it? But why use a directory submission service? Here are a few reasons:-
The greatest advantage of using Directory Maximizer is they can help you save a lot of money, because they have managed to get special rates from these niche shopping directories (most of the niche directories take a fee for listing a site).
Here are 5 sample directories in the list that you’ll get listed under:
So get started with your shopping directory submissions right away!
Posted
December 8, 2011Comments
(0)One of the oldest and most popular method of link building is submitting your website/blogs to directories. These directories help your site rank under relevant categories or general category.
But what do you do if you have a website that caters to a specific segment only? Well yes, you could still submit it to general directories under relevant categories but apart from that, getting links from related directories will play an even more important role in times to come.
To save you from this tedious process, Directory Maximizer has launched Niche Directory Submissions for Health Related Sites. Yes you read it right – links from Niche Health Directories. Have your site submitted under the most relevant category and benefit from targeted traffic and more link value. For ex – If you have websites offering health/medical information or doctor or health consultation, then this provides a great opportunity for health webmasters to build links within their own niche, which is given a higher value by search engines.
Why it’s better to hire a Submission Service for your Health Submissions?
Submitting your sites to directories can be done by anyone. However, there are some practical difficulties that you might encounter such as –
Submission service providers are experts in this game and they can help you save a lot of your valuable time and effort, apart from ensuring a high success rate. And the greatest advantage is, submission service providers like Directory Maximizer can help you save lot of money, because they have managed to get special rates from these niche directories (most of the niche directories take a fee for listing a site).
Here are 5 sample directories in the list that you’ll get listed under:
Get started with your health directory submission right away!
Posted
December 5, 2011Comments
(0)Directory Submission is one of the oldest link building tactics that has been in use till now and will be for years to come. People, SEO Experts, Webmasters all over the world know how powerful and effective directory submissions are and therefore hail it as one of the best techniques for link building.
However as the world scenario keeps changing, the search engine algorithm also keeps on changing, which in turn leads us to developing new link building tactics.
One such smart tactic introduced recently by Directory Maximizer is Niche Directory Submissions for travel websites and blogs. The reason – Niche Directories provide more link value and targeted traffic by listing websites that are specific to a particular topic or industry. In simple words if you are running a travel website such as a hotel booking website or offering travel agency services or you run a travel blog you can submit to directories that list travel related services thereby providing a great opportunity for travel webmasters for building links within their own niche, which are given a higher value by search engines.
Why use Directory Maximizer for your Travel Submissions?
Submitting your sites to directories can be done by anyone. However, there are some practical difficulties that you might encounter such as –
Submission service providers are experts in this game and they can help you save a lot of your valuable time and effort, apart from ensuring a high success rate. And the greatest advantage is, submission service providers like Directory Maximizer can help you save lot of money, because they have managed to get special rates from these niche directories (most of the niche directories take a fee for listing a site).
Here are 5 sample directories in the list that you’ll get listed under:
Get started with your travel directory submissions right away!