Is Later suitable for managing multiple brands or clients on Instagram?


June 1, 2023



Introduction: Instagram Management Tools

Instagram has become a crucial platform for businesses to connect with their audience, promote their products and services, and increase brand awareness. However, managing multiple Instagram accounts can be time-consuming and overwhelming. That’s where Instagram management tools like Later come in handy. Later is a social media management platform that allows users to schedule, plan, and analyze their Instagram content. In this article, we’ll explore whether Later is suitable for managing multiple brands or clients on Instagram.

Later Features Overview

Later offers a variety of features that make managing Instagram accounts easier and more efficient. These include:

  • Visual Content Calendar: Later’s visual content calendar allows users to see their scheduled posts and plan their content strategy visually.
  • Instagram Scheduling: Users can schedule their Instagram posts in advance, which saves time and ensures consistency in posting.
  • Instagram Analytics: Later provides detailed analytics about Instagram accounts, including engagement rates and follower growth.
  • Hashtag Suggestions: Later suggests relevant hashtags based on the user’s content and audience.
  • Instagram Stories Scheduling: Later allows users to schedule their Instagram Stories in advance and includes features like link-in-bio, polls, and countdowns.

Managing Multiple Brands on Later

Later is suitable for managing multiple brands or clients on Instagram. Users can manage up to three Instagram accounts on Later’s free plan and an unlimited number of accounts on their paid plans. Later’s multi-account management feature makes it easy for users to switch between accounts without logging in and out.

Scheduling Content for Different Brands

Later allows users to schedule content for different brands easily. Users can create content categories for each brand and assign posts to specific categories. They can also set up separate publishing schedules for each brand, ensuring that their content is posted at the best times for each audience.

Curating Content for Various Clients

Curating content for various clients can be time-consuming, but Later makes it easier. Later’s Content Library allows users to store all their visual assets in one place, making it easy to find and reuse content for different clients. Users can also create unique content for each client by using Later’s Canva integration or by customizing templates.

Reporting for Multiple Instagram Accounts

Later’s Instagram Analytics provides detailed insights for each Instagram account, making it easy for users to track performance and optimize their strategy. Users can view analytics for multiple accounts on Later’s social reports, which provide a comprehensive overview of all their accounts’ performance.

Managing Teams and Collaborators

Later’s team management feature makes it easy for teams to collaborate on content creation and posting. Users can invite team members to their Later account and assign roles and permissions. Teams can work together on content creation, scheduling, and analysis.

Conclusion: Later for Managing Multiple Brands

Later is an excellent tool for managing multiple brands on Instagram. Its features, including multi-account management, content scheduling, and analytics, make it easy to manage multiple accounts efficiently. Later’s team management feature also allows teams to collaborate and streamline their social media strategy. Overall, Later is a great choice for businesses looking to manage their Instagram presence more efficiently.

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