How does Ian Lurie approach internet marketing strategies for the entertainment and media sector?


May 31, 2023



Introduction to Ian Lurie’s approach

Ian Lurie is a seasoned digital marketing expert who has been in the industry for over two decades. He is the founder and CEO of Portent, a digital marketing agency based in Seattle that specializes in helping businesses achieve their online goals. Ian Lurie has worked with clients across different industries, including the entertainment and media sector. His approach to internet marketing is data-driven, creative, and client-focused.

Understanding the entertainment and media sector

The entertainment and media sector is a dynamic industry that is constantly evolving. It comprises various segments such as film, television, music, publishing, and gaming. The sector is highly competitive, and businesses need to stay ahead of the curve to remain relevant. Understanding the sector is crucial for creating effective marketing strategies. Ian Lurie approaches this by conducting research to gain insights into the sector’s trends, consumer behavior, and competition.

Researching target audiences

Identifying and understanding the target audience is crucial for creating successful marketing campaigns. Ian Lurie’s approach to researching target audiences involves gathering data from different sources, including social media, website analytics, and market research reports. He uses this data to create buyer personas, which are fictional representations of the target audience that include their demographics, interests, pain points, and buying behaviors.

Developing a comprehensive online strategy

Once the target audience has been identified and understood, Ian Lurie develops a comprehensive online marketing strategy that aligns with the client’s goals. The strategy includes a mix of tactics such as SEO, content marketing, social media, email marketing, and paid advertising. The strategy is tailored to the client’s budget, timeline, and target audience.

Creating engaging content

Content is the backbone of any successful online marketing campaign. Ian Lurie focuses on creating high-quality, engaging content that resonates with the target audience. The content is optimized for search engines and social media platforms to increase its visibility and reach. The content can take different forms such as blog posts, videos, infographics, and podcasts.

Utilizing social media platforms

Social media is a powerful tool for reaching and engaging with the target audience. Ian Lurie utilizes social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube to promote the client’s content, interact with the audience, and build brand awareness. The social media strategy is tailored to each platform’s unique features and audience.

Analyzing data for effective optimization

Data analysis is an essential part of Ian Lurie’s approach to internet marketing. He uses various tools to analyze website and social media analytics to measure the effectiveness of the marketing campaigns. The data is used to identify areas of improvement and optimize the campaigns for better performance.

Measuring success and adjusting strategy accordingly

Measuring the success of marketing campaigns is crucial for determining the ROI and adjusting the strategy accordingly. Ian Lurie uses different metrics such as website traffic, social media engagement, conversion rates, and revenue to measure the success of the campaigns. He works closely with the client to adjust the strategy based on the data and feedback. This approach ensures that the marketing campaigns are always improving and delivering results.

In conclusion, Ian Lurie’s approach to internet marketing is data-driven, creative, and client-focused. His approach to the entertainment and media sector involves understanding the industry, researching the target audience, developing a comprehensive strategy, creating engaging content, utilizing social media platforms, analyzing data, and measuring success. This approach ensures that the marketing campaigns deliver results and stay ahead of the competition.

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