PostedMay 31, 2023
Ian Lurie is a renowned digital marketer and the founder of Portent, an internet marketing agency that has been providing services to clients since 1995. He has an extensive background in internet marketing and has worked with various sectors, including the education industry. His expertise lies in developing effective internet marketing strategies that can increase brand awareness, generate leads, and improve customer engagement.
One of the significant challenges faced by the education sector is the diversity of target audiences. From teenagers to working professionals, educational institutions have to cater to the needs of a wide range of people. Additionally, educational institutions have to compete with each other to attract students. Therefore, it is essential to have a unique selling proposition and a digital marketing strategy that sets them apart from the competition.
Lurie’s approach to target audience analysis involves identifying the ideal customer profile by analyzing their demographics, behavior, and preferences. This information helps in developing a customized internet marketing strategy that is tailored to the needs of the target audience. Additionally, Ian Lurie believes in conducting thorough competitor analysis to understand the strengths and weaknesses of the competition and create strategies that can give educational institutions a competitive edge.
According to Ian Lurie, an effective internet marketing strategy for the education sector should be multi-faceted and include a combination of SEO, PPC, and content marketing. Additionally, the strategy should be dynamic and flexible enough to adapt to changing market trends and customer needs. Lurie also believes in creating a digital marketing plan that aligns with the educational institution’s overall business goals and objectives.
Lurie emphasizes the importance of content marketing in the education sector. Educational institutions can use content marketing to educate their target audience on topics related to their industry, highlight their expertise, and establish themselves as thought leaders. Additionally, content marketing can improve SEO and drive traffic to the institution’s website.
Ian Lurie advises educational institutions to leverage social media platforms such as Twitter, Facebook, and LinkedIn to engage with their target audience, promote their brand, and generate leads. Social media provides a platform for educational institutions to share their content, highlight their achievements, and interact with their followers. Additionally, social media can be used to conduct targeted advertising campaigns that can increase brand awareness and generate leads.
Lurie believes that measuring success is an essential aspect of any digital marketing strategy. Key performance indicators such as website traffic, lead generation, and engagement can help educational institutions assess the effectiveness of their internet marketing efforts. Therefore, it is essential to implement analytics tools that can provide valuable insights into the performance of the digital marketing campaigns.
One of the successful implementations of Ian Lurie’s internet marketing strategies is the University of Washington’s Foster School of Business. The institution used Lurie’s approach to target audience analysis and created a customized internet marketing strategy that included SEO, PPC, and content marketing. Additionally, the institution leveraged social media platforms to promote its brand and engage with its target audience. The result was a 50% increase in website traffic and a 20% increase in lead generation.