PostedMay 31, 2023
Eric Enge is a prominent digital marketing expert, speaker, and author. He is the General Manager of Digital at Perficient, a leading global digital consultancy, and also the founder and CEO of Stone Temple Consulting. Eric is known for his expertise in search engine optimization (SEO), content marketing, and online reputation management (ORM). He has worked with numerous Fortune 500 companies and has been featured in major publications, including The New York Times, The Wall Street Journal, Forbes, and Search Engine Land.
Online reputation management (ORM) has become increasingly important for businesses of all sizes. With the rise of social media and online review sites, a company’s reputation is now more visible and accessible than ever before. Negative reviews, comments, or articles can significantly damage a company’s online reputation and impact its overall success. Therefore, it is essential to have a strategic approach to ORM and actively manage and monitor online conversations about your brand.
Eric Enge’s approach to ORM is rooted in SEO strategies that focus on building a positive online reputation, encouraging positive reviews, responding to negative reviews, and monitoring and tracking online reputation. Here are some key strategies that Eric recommends:
The first step in online reputation management is to build a positive online reputation. This can be achieved by creating high-quality content that showcases your brand’s expertise and values. Eric recommends creating a content strategy that focuses on topics related to your industry and business. You can also leverage social media platforms to engage with your audience and build relationships.
Positive reviews can significantly impact your online reputation and attract new customers. Eric recommends actively encouraging customers to leave reviews on review sites and social media platforms. You can also incentivize customers with discounts or rewards for leaving reviews. It is essential to respond promptly to positive reviews and thank customers for their feedback.
Negative reviews can be challenging to handle, but ignoring them is not an option. Eric recommends responding to negative reviews promptly, addressing the customer’s concerns, and offering solutions or apologies. It is essential to be empathetic and professional in your responses and avoid getting defensive or confrontational.
Monitoring and tracking your online reputation is essential to identify potential issues and respond to them promptly. Eric recommends using tools like Google Alerts, Social Mention, and Hootsuite to monitor mentions of your brand and keywords related to your industry. It is essential to track your online reputation regularly and take action to address any negative comments or reviews.
Eric Enge’s approach to online reputation management is rooted in SEO strategies that focus on building a positive online reputation, encouraging positive reviews, responding to negative reviews, and monitoring and tracking online reputation. By implementing these strategies, businesses can manage their online reputation effectively and maintain a positive brand image. ORM is an ongoing process, and it requires constant monitoring and improvement. Therefore, it is essential to have a strategic approach and work with experts like Eric Enge to achieve success.