PostedMay 31, 2023
Aleyda Solis is an internationally recognized SEO consultant and speaker, who specializes in mobile app and mobile optimization. She is the founder of Orainti, a boutique SEO consultancy, and has worked with a range of clients from small businesses to Fortune 500 companies. Solis is also a regular contributor to industry publications and a sought-after keynote speaker at industry events.
With the rise of smartphones and tablets, mobile optimization has become a crucial element of any website or app’s SEO strategy. Google has even started to prioritize mobile-friendly websites in its search results, penalizing those that are not mobile-friendly. This means that businesses that fail to optimize their websites for mobile devices could be missing out on a significant amount of traffic and revenue.
When it comes to mobile app SEO, Solis stresses the importance of understanding the user intent behind the searches. This means conducting thorough keyword research and identifying the specific queries that users are likely to use when searching for your app. Additionally, Solis advises optimizing the app’s metadata, including the app title, description, and screenshots, and ensuring that the app is ranked as highly as possible in the app store’s search results.
App store optimization (ASO) is a crucial aspect of mobile app SEO, as the app store is often the first place that users go to when searching for new apps. Solis recommends including relevant keywords in the app’s title and description, as well as optimizing the app’s icon and screenshots to ensure that they are eye-catching and informative. Additionally, Solis advises encouraging users to leave positive reviews, as this can help to improve the app’s visibility in the app store’s search results.
When conducting mobile keyword research, Solis advises focusing on long-tail keywords that are specific to your app and its features. These keywords should be relevant to the user intent behind the searches, and should be included in the app’s metadata, such as the app title and description. Additionally, Solis recommends analyzing your competitors’ keyword strategies, and identifying any gaps in the market that your app could fill.
To ensure that your website is mobile-friendly, Solis advises using responsive design, which adjusts the layout of your website to fit the screen size of the user’s device. Additionally, Solis recommends optimizing your website’s images and videos to ensure that they load quickly on mobile devices, and minimizing the use of pop-ups and other intrusive elements that can be difficult to use on mobile devices.
Site speed is a crucial factor in mobile optimization, as slow-loading pages can harm your search engine rankings and drive users away from your website. Solis advises minimizing the use of large images and videos, as well as using a content delivery network (CDN) to ensure that your website loads quickly for users in different locations. Additionally, Solis recommends testing your website’s speed regularly using tools such as Google’s PageSpeed Insights.
To measure the success of your mobile SEO efforts, Solis advises tracking your website’s search engine rankings on mobile devices, as well as monitoring your website traffic and engagement metrics on mobile devices. Additionally, Solis recommends using tools such as Google Analytics to track user behavior on your website, and identifying any areas for improvement in your mobile optimization strategy. By continuously monitoring and optimizing your mobile SEO efforts, you can ensure that your website and app are optimized for the ever-growing mobile audience.