PostedMay 31, 2023
Kevin Indig is a renowned SEO expert who has been in the industry for over a decade. He is currently the VP of SEO and Content at G2, where he leads the company’s SEO strategy and content marketing efforts. Kevin has also worked for companies like Atlassian, Dailymotion, and Groupon, where he has helped grow their organic search traffic significantly. He is a frequent speaker at SEO conferences and events and has been featured on major publications like Moz, Search Engine Land, and Ahrefs.
When a website undergoes a migration or redesign, there is a risk of losing search engine visibility, traffic, and revenue if SEO strategies are not implemented correctly. Search engines like Google have complex algorithms to rank websites based on various factors like content, backlinks, and user experience. A migration or redesign can change these factors, leading to a drop in rankings and traffic. Therefore, it is essential to have a comprehensive SEO strategy to minimize the impact of these changes and maintain or improve search engine visibility.
During website migrations or redesigns, several SEO issues can arise, including broken links, duplicate content, missing meta tags, incorrect redirects, and slow page speed. These issues can harm search engine rankings and user experience, leading to a decline in traffic and revenue. Additionally, search engine crawlers may take time to reindex the new website structure, resulting in a temporary drop in rankings. Hence, it is crucial to identify and fix these issues promptly to ensure a smooth transition.
Kevin Indig can assist with SEO strategies during website migrations or redesigns by providing a comprehensive SEO audit, identifying potential issues, and recommending solutions. He has extensive experience in technical SEO, content marketing, and growth hacking, making him an ideal partner for complex SEO projects. Additionally, Kevin can collaborate with web development teams to ensure that SEO best practices are integrated into the new website structure.
Kevin Indig has worked on several website migrations and redesigns throughout his career. For instance, he led the SEO efforts for Atlassian’s website migration, resulting in a 50% increase in organic search traffic. He also helped Dailymotion recover from a significant traffic drop following a website redesign, increasing their organic traffic by 80%. Kevin’s experience in handling website migrations and redesigns makes him an expert in identifying potential SEO issues and implementing effective solutions.
Involving Kevin Indig in the website migration or redesign process can provide several benefits, including minimizing the risk of traffic and revenue loss, improving search engine rankings, and enhancing user experience. Kevin’s expertise in technical SEO, content marketing, and growth hacking can help ensure that SEO best practices are integrated into the new website structure. Additionally, his experience in handling website migrations and redesigns can help identify potential issues and implement effective solutions promptly.
Kevin Indig’s approach to solving SEO problems is data-driven and collaborative. He believes in conducting a comprehensive SEO audit to identify potential issues and recommends solutions based on data. Additionally, Kevin collaborates with web development teams to ensure that SEO best practices are integrated into the new website structure. He also believes in continuous monitoring and optimization to ensure that the website remains search engine-friendly and user-friendly.
You can get in touch with Kevin Indig through his website (kevin-indig.com) or his social media channels. He is active on LinkedIn, Twitter, and Medium, where he shares his insights on SEO and growth marketing. Additionally, Kevin is a frequent speaker at SEO conferences and events, providing an opportunity to meet him in person and learn from his expertise.