Does Post Planner provide a URL shortening service?


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June 1, 2023

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What is Post Planner?

Post Planner is a social media management platform that helps businesses and individuals to optimize their social media presence. It is a powerful tool that allows users to schedule and publish content on various social media platforms, engage with their followers, track their performance, and grow their audience. With Post Planner, users can plan their social media strategy, save time, and increase their visibility online.

URL Shortening Services: An Overview

URL shortening services are tools that convert long and complex URLs into shorter and more manageable ones. They are useful for sharing links on social media platforms, emails, and other online channels where character count is limited. URL shorteners not only make links more visually appealing but also provide various tracking features that allow users to monitor clicks, conversions, and other metrics. Some popular URL shortening services include Bitly, TinyURL, and Rebrandly.

How Does URL Shortening Work?

URL shortening works by replacing a long URL with a shorter one that redirects to the original link when clicked. The process involves encoding the original URL into a shorter format and storing it in a database. When a user clicks on the shortened link, the server retrieves the stored URL and redirects the user to the original website. URL shortening services also provide various tracking features that allow users to track clicks, geolocation, and other metrics.

Benefits of Using URL Shorteners

Using a URL shortener provides several benefits, such as:

  • They make links more visually appealing and easier to share on social media platforms, emails, and other online channels.
  • They allow users to track clicks, conversions, and other metrics, which helps in analyzing the effectiveness of their marketing campaigns.
  • They provide safeguards against broken links, as they can redirect users to the original website even if the original URL changes.

Does Post Planner Offer a URL Shortening Service?

Yes, Post Planner offers a built-in URL shortening service that allows users to shorten their links and track clicks within the platform. This feature is available to all Post Planner users, regardless of the subscription plan. Post Planner’s URL shortening service uses its own short domain (pco.lt) to shorten links, and users can customize the links by adding their own domain name or keywords.

How to Use Post Planner’s URL Shortener?

To use Post Planner’s URL shortener, users need to follow these steps:

  1. Create a new post or select an existing one.
  2. Paste the long URL into the link field.
  3. Click on the "Shorten URL" button.
  4. The shortened link will appear in the link field.
  5. Users can customize the link by adding their own domain name or keywords.
  6. Publish the post or schedule it for later.

Alternatives to Post Planner’s URL Shortening Service

Some alternatives to Post Planner’s URL shortening service are:

  • Bitly: A popular URL shortening service that provides various tracking features and custom domain options.
  • TinyURL: A simple URL shortening service that allows users to customize the links with their own keywords.
  • Rebrandly: A URL shortening service that allows users to create branded short links with their own domain name.

Conclusion: Is Post Planner’s URL Shortener Right for You?

Post Planner’s URL shortening service is a useful feature for social media marketers who want to track clicks and manage their social media presence from one platform. However, if you need more advanced tracking features or custom domain options, you may want to consider using a third-party URL shortening service. In any case, URL shortening services are a valuable tool for any marketer who wants to optimize their online presence and track their performance.


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