PostedMay 31, 2023
Ian Lurie is an experienced digital marketer and the founder of Portent, a Seattle-based digital marketing agency. He has been working in the industry since 1995 and has written extensively about SEO, content marketing, and analytics. Lurie is also a frequent speaker at various digital marketing conferences and has been recognized as a thought leader in the industry.
Complex site structures refer to websites with multiple pages, subdomains, and URLs that can make it challenging to organize and navigate. These sites often have multiple layers of content, making it difficult for search engines to crawl and index them. When designing complex sites, it is essential to consider user experience, navigation, and information architecture.
SEO is crucial for complex websites because it helps search engines understand the site’s structure and content. By optimizing a site’s structure, content, and technical aspects, SEO can improve a site’s visibility in search results and increase organic traffic. Additionally, proper SEO can improve the user experience by ensuring that users can easily find what they’re looking for on the site.
Ian Lurie’s approach to SEO for complex sites involves a combination of technical optimization, content optimization, and user experience optimization. He recommends starting with a comprehensive SEO audit to identify technical issues and areas for improvement. From there, optimizing content, creating a clear information architecture, and improving user experience can help search engines crawl and index the site more effectively.
Some key strategies for optimizing complex sites include creating a clear information architecture, optimizing content for search engines, and improving site speed and performance. It’s also essential to ensure that the site is mobile-friendly and that all technical issues are addressed, such as broken links, duplicate content, and missing metadata.
When optimizing complex sites, it’s important to avoid common pitfalls such as using too many subdomains, creating thin content, and neglecting technical optimization. Additionally, it’s important to avoid keyword stuffing and other black-hat SEO tactics that can harm the site’s rankings in search results.
Ian Lurie’s methods have been successful in optimizing complex sites for a range of clients. One example is a retail site with over 300,000 products that saw a 28% increase in organic traffic after implementing Lurie’s recommendations. Another case study involved a healthcare site that saw a 40% increase in organic traffic and a 300% increase in leads after optimizing their content and technical aspects.
Ian Lurie’s approach to SEO for complex sites can be effective for improving search engine visibility and user experience. However, it’s important to consider the individual needs of your site and work with an experienced SEO professional to develop a customized strategy. By focusing on technical optimization, content optimization, and user experience, complex sites can improve their search rankings and drive more organic traffic.