PostedMay 31, 2023
Eric Enge is a digital marketing expert with over 30 years of experience in the industry. He is the founder and CEO of Stone Temple Consulting, which provides digital marketing services such as SEO, content marketing, social media marketing, and more. Enge is also a renowned speaker, author, and contributor to industry publications such as Search Engine Land, Moz, and Forbes.
Keyword research is the process of identifying and analyzing the keywords and phrases that people use to search for information online. It is a critical component of search engine optimization (SEO) as it helps businesses understand what their target audience is searching for and how to optimize their website to rank for those keywords. Keyword research can also provide valuable insights into consumer behavior, market trends, and competitor strategies.
Eric Enge approaches keyword research by focusing on user intent, which refers to the reason behind a user’s search query. He believes that understanding user intent is crucial for effective keyword research as it enables businesses to not only target the right keywords but also create content that meets the user’s needs and expectations. Enge also uses a variety of tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs to identify relevant keywords and analyze their search volume, competition, and potential value.
Eric Enge’s optimization strategy revolves around creating high-quality, user-focused content that satisfies the user’s search intent. He believes that optimizing for user experience is key to improving search engine rankings and attracting organic traffic. Enge also emphasizes the importance of on-page optimization factors such as title tags, meta descriptions, headers, internal linking, and mobile optimization. Additionally, he recommends building a strong backlink profile by earning links from authoritative websites in the same industry.
Eric Enge optimizes for user intent by analyzing the types of queries that users enter into search engines and categorizing them into four main categories: informational, navigational, transactional, and commercial investigation. He then creates content that aligns with the user’s search intent and provides them with valuable information, solutions, or products. Enge also recommends using long-tail keywords and answering frequently asked questions to optimize for specific user needs.
Eric Enge’s recommendations for keyword targeting include conducting thorough keyword research, prioritizing keywords based on their relevance and value, and creating content that matches the user’s search intent. He also suggests using a mix of short-tail and long-tail keywords, utilizing keyword variations and synonyms, and optimizing for local search if applicable. Enge emphasizes the importance of not overusing keywords or engaging in spammy tactics that could harm the website’s reputation.
Eric Enge approaches optimizing for voice search by focusing on natural language and conversational queries. He believes that voice search queries are often longer and more conversational than text-based searches, so businesses should optimize for natural language by using long-tail keywords, question-based content, and structured data. Enge also recommends optimizing for local search, providing concise answers, and improving website speed and performance to enhance the user’s experience.
Several companies have achieved success using Eric Enge’s strategies, including Pella Corporation, a manufacturer of windows and doors. By focusing on user intent and creating content that addressed common questions and concerns, Pella was able to increase its organic search traffic by 93% and generate 20,000 additional leads per year. Another success story is The Wirecutter, a product review website that saw a 150% increase in organic traffic by optimizing for long-tail keywords and creating comprehensive product guides. These examples highlight the importance of user-focused content and strategic keyword targeting in achieving SEO success.