PostedMay 31, 2023
Aleyda Solis is a recognized SEO consultant, author, and international speaker. She has extensive experience in the field of SEO and digital marketing, with a particular emphasis on mobile optimization. Solis is the founder of Orainti, a boutique SEO consultancy, and has worked with clients such as Under Armour, KAYAK, and Zillow. She is also a published author, with her book "SEO, Las Claves Esenciales" becoming a bestseller in Spain.
Mobile optimization is a critical aspect of SEO, as mobile devices now account for the majority of internet traffic. Google has been prioritizing mobile-first indexing, meaning that the mobile version of a website is given priority in search engine rankings. Additionally, mobile users tend to have different search behaviors, such as using voice search, and require a different type of user experience than desktop users. Therefore, optimizing for mobile is essential for businesses that want to improve their search engine rankings and user engagement.
Aleyda Solis is renowned for her expertise in mobile SEO, having worked with numerous clients to optimize their mobile websites for better search engine rankings. She has spoken at various international conferences on the topic, including SMX Advanced, MozCon, and SearchLove. Solis has also written extensively on the subject, including publishing articles on Search Engine Land and Moz. Her knowledge and experience make her a valuable resource for businesses seeking to improve their mobile SEO.
Solis offers valuable insights into optimizing for mobile search engines, emphasizing the importance of responsive design, mobile page speed, and mobile user experience. She recommends using Google’s Mobile-Friendly Test to ensure that websites are optimized for mobile devices and suggests using schema markup to improve the visibility of content in search engines. Solis also emphasizes the need to optimize for local search, given that many mobile users are searching for businesses near their location.
Solis has worked with numerous clients to optimize their mobile SEO, resulting in significant improvements in search engine rankings and user engagement. One example is her work with Under Armour, where she helped optimize the company’s mobile website for better search engine rankings and user experience. This resulted in a 20% increase in organic search traffic and a 14% increase in mobile revenue. Other successful campaigns that Solis has worked on include KAYAK, Zillow, and SAP.
Solis also warns against common mobile SEO mistakes, such as using interstitials or pop-ups that interfere with the user experience. She also advises against using separate mobile URLs, as this can lead to duplicate content issues. Other mistakes to avoid include using non-mobile-friendly videos and images, not optimizing for local search, and not utilizing accelerated mobile pages (AMP).
Solis predicts that future trends in mobile SEO will focus on voice search, as more users are using voice assistants such as Siri and Alexa to perform searches. She also believes that the use of artificial intelligence and machine learning will become more prevalent in SEO, allowing businesses to personalize their content and improve user engagement. Additionally, Solis anticipates that website optimization will continue to shift towards mobile-first indexing, with businesses prioritizing their mobile websites over their desktop versions.
Aleyda Solis offers valuable insights and expertise in optimizing websites for better search engine rankings on mobile devices. Her emphasis on responsive design, mobile page speed, and user experience, as well as her warnings against common mobile SEO mistakes, provide businesses with a roadmap for improving their mobile SEO. By utilizing Solis’ insights and staying ahead of future trends in mobile SEO, businesses can improve their search engine rankings, increase user engagement, and stay competitive in the ever-evolving world of digital marketing.