Directory Critic

Introduction: Who is Kevin Indig?

Kevin Indig is a digital marketing expert and SEO strategist with years of experience in the industry. He has worked with major companies such as eBay, Atlassian, and Pinterest, and has contributed his expertise to publications like Moz, Search Engine Land, and Ahrefs. Kevin Indig is also the VP of SEO and Content at G2, a business software and services review platform.

Keyword Research: The Foundation of SEO

According to Kevin Indig, keyword research is the foundation of any successful SEO strategy. It involves identifying relevant keywords and phrases that people use to search for your products or services online. Keyword research should be done before creating any website content or launching any SEO campaigns.

Kevin Indig advocates for using a combination of traditional keyword research tools and creative brainstorming techniques to generate a comprehensive list of relevant keywords. He also advises analyzing the search intent behind each keyword to ensure that the content you create is aligned with what your target audience is looking for.

Content Creation: How to Write for Both Humans and Bots

Kevin Indig believes that creating high-quality content is crucial for SEO success. However, he emphasizes the importance of writing for both humans and search engine bots. He advises crafting content that is both engaging and informative, with clear headings, subheadings, and bullet points to make it easy to read.

Additionally, Kevin Indig recommends optimizing content with relevant keywords and phrases in a natural and organic way. He also suggests using structured data markup to provide search engines with additional information about your content, which can improve its visibility in search results.

Technical SEO: Fixing Site Issues and Improving Performance

For Kevin Indig, technical SEO is about improving the technical aspects of a website to make it more search engine-friendly. This includes optimizing site speed, fixing broken links, and ensuring that the website is mobile-friendly.

Kevin Indig recommends conducting regular site audits to identify any technical issues and prioritize fixes based on their impact on SEO. He also suggests using tools like Google Search Console to monitor site performance and identify areas for improvement.

Link Building: Building a Diverse and Relevant Backlink Profile

Link building is another crucial aspect of SEO, according to Kevin Indig. He believes that building a diverse and relevant backlink profile is essential for improving search engine visibility and driving traffic to your website.

Kevin Indig suggests creating high-quality content that other websites will want to link to and reaching out to relevant websites and influencers to request backlinks. He also emphasizes the importance of avoiding spammy link-building tactics, which can do more harm than good in the long run.

User Experience: Improving Your Site’s Navigation and Engagement

For Kevin Indig, user experience is an important factor in SEO success. He believes that improving site navigation, load times, and engagement can improve the overall user experience and increase the likelihood of visitors staying on your site longer.

Kevin Indig recommends conducting user testing to identify areas for improvement and optimizing site design and layout to make it easy for visitors to find what they’re looking for. He also suggests using analytics data to track user behavior and identify opportunities for further optimization.

Local SEO: Optimizing for Local Searches and Google My Business

Local SEO is an important aspect of SEO for businesses that serve customers in specific geographic areas. Kevin Indig advises optimizing website content and Google My Business listings with relevant keywords and location information to improve visibility in local search results.

He also recommends creating locally-focused content, such as blog posts and videos, and building relationships with other local businesses and influencers to increase visibility and drive traffic.

Analytics and Reporting: Measuring Success and Identifying Opportunities

For Kevin Indig, analytics and reporting are essential for measuring SEO success and identifying opportunities for further optimization. He recommends setting up tracking and reporting tools like Google Analytics and Google Search Console to monitor site performance and track key metrics like traffic, engagement, and conversions.

Kevin Indig also suggests regularly analyzing data to identify trends and opportunities for further optimization. He advises testing different strategies and tactics to see what works best for your website and target audience.