PostedMay 31, 2023
Brian Dean is a renowned SEO expert and founder of Backlinko, a popular SEO blog. He has been providing SEO guidance and advice to various companies and marketers for over a decade. Brian Dean is known for his practical and innovative approach to SEO and has developed various strategies that have proven to be effective for generating organic traffic and increasing website rankings.
Brian Dean’s SEO expertise stems from his extensive experience in the industry and his thorough understanding of Google’s algorithms and ranking factors. He has been featured in various online publications, including Entrepreneur, Forbes, and Inc., for his SEO insights and strategies.
The Skyscraper Technique is a content marketing strategy developed by Brian Dean. It involves finding high-ranking content in your niche and creating content that is even better than the original. Once you have created your content, you reach out to websites that have linked to the original content and ask them to link to your improved content.
This technique has proven to be very effective in generating backlinks and increasing organic traffic. The key to success with the Skyscraper Technique is to create content that is not only better than the original but also provides more value to the reader. This can be achieved by adding new information, incorporating multimedia, or presenting the information in a more engaging way.
Keywords research is a crucial component of SEO, and Brian Dean emphasizes its importance. By understanding what your target audience is searching for, you can create content that is optimized for those keywords and rank higher in search results.
Brian Dean recommends using long-tail keywords, which are more specific and less competitive, to increase your chances of ranking in search results. He also suggests using tools like Google Keyword Planner and SEMRush to identify relevant keywords and analyze your competition.
In addition to identifying keywords, Brian Dean recommends using them strategically in your content, including in the title, meta description, and throughout the content. However, he emphasizes the importance of natural and organic use of keywords, rather than stuffing them into the content.
User experience (UX) is a critical factor in SEO, and Brian Dean recommends optimizing your website’s UX for better search engine rankings. This can be achieved by improving page speed, making your website mobile-friendly, and using clear and intuitive navigation.
Brian Dean suggests using tools like Google PageSpeed Insights and GTmetrix to identify areas for improvement in page speed. Making your website mobile-friendly involves using responsive design and optimizing images and videos for mobile devices.
Clear and intuitive navigation is also essential for improving UX. Brian Dean recommends using descriptive and concise navigation labels, using breadcrumbs, and creating a logical hierarchy of pages on your website.
Link building is the process of acquiring backlinks from other websites. According to Brian Dean, link building is one of the most important factors for ranking high in search results. He recommends using a variety of link building techniques, including guest blogging, broken link building, and resource page link building.
Guest blogging involves writing content for other websites in your niche and including a backlink to your website. Broken link building involves finding broken links on other websites and offering a replacement link to your content. Resource page link building involves finding relevant resource pages in your niche and reaching out to request a backlink.
Brian Dean emphasizes the importance of creating high-quality content that is link-worthy and building relationships with other websites in your niche to increase your chances of getting backlinks.
Voice search is becoming increasingly popular, and Brian Dean recommends optimizing your website for voice search. This can be achieved by using natural language in your content, incorporating long-tail keywords, and optimizing your website for local search.
Using natural language in your content involves writing in a conversational tone and using language that people use in everyday conversation. This makes it easier for voice assistants to understand and process your content.
Incorporating long-tail keywords is also important for voice search optimization. Long-tail keywords are more specific and conversational, making them more likely to be used in voice search queries.
Finally, optimizing your website for local search is important for voice search, as many people use voice search to find local businesses and services. This can be achieved by including your location in your content and using local keywords.
Social media can be a powerful tool for SEO, and Brian Dean recommends leveraging social media to increase your website’s visibility. This can be achieved by sharing your content on social media platforms, including social share buttons on your website, and building relationships with influencers in your niche.
Sharing your content on social media platforms can increase its visibility and attract backlinks from other websites. Including social share buttons on your website makes it easier for people to share your content on social media.
Building relationships with influencers in your niche can also be beneficial for SEO. By collaborating with influencers or having them share your content, you can increase your reach and attract more backlinks.
Brian Dean emphasizes the importance of creating high-quality content that is shareable and engaging on social media.
Local SEO is important for businesses that have a physical location, and Brian Dean has provided tips for improving local SEO. This includes optimizing your Google My Business listing, including local keywords in your content, and building local citations.
Optimizing your Google My Business listing involves providing accurate and comprehensive information about your business, including your address, phone number, and hours of operation. This makes it easier for people to find your business in local search results.
Including local keywords in your content and building local citations, which are mentions of your business on other websites, can also increase your visibility in local search results.
Brian Dean also recommends using schema markup, which is a type of code that helps search engines understand the content on your website, to improve your chances of appearing in local search results.