PostedMay 30, 2023
Google News is a popular platform for readers to stay up-to-date with current events. As a news publisher, it is essential to understand how Google News rankings work and how to improve them. One factor that has been a topic of discussion is the presence of outbound links in news articles. Many publishers wonder if including authoritative outbound links can help improve their Google News ranking.
Google News ranks articles based on various factors, including relevance, freshness, and authority. The algorithm looks for trustworthy sources with high-quality content that aligns with the user’s search queries. Google also prioritizes articles that are frequently updated and offer diverse perspectives on the topic.
Outbound links are links that point to external sources from a news article. Including outbound links in news articles can provide additional context, credibility, and value to the reader. Outbound links can also help establish the author’s expertise on the topic, which can improve the article’s authority.
Studies have shown that including authoritative outbound links in news articles can positively impact Google News ranking. According to a study by Stone Temple, the top-ranked news articles in Google News contained outbound links to authoritative sources. Outbound links provide a signal to Google that the article is well-researched and trustworthy, which can lead to a higher ranking.
Several top-ranked news articles in Google News have included authoritative outbound links. For example, a CNN article about the coronavirus pandemic included outbound links to the Centers for Disease Control and Prevention and the World Health Organization. These links provided readers with additional information and established the article’s authority on the topic.
When including outbound links in news articles, it is essential to follow best practices. Only link to authoritative sources that provide value to the reader and are relevant to the article’s topic. Avoid linking to low-quality websites or spammy sources that may harm the article’s credibility. It is also important to include descriptive anchor text that accurately describes the linked page’s content.
While outbound links can improve Google News ranking, they can also have potential drawbacks. Including too many outbound links can harm the article’s readability and distract the reader from the main topic. Additionally, linking to controversial or biased sources can harm the article’s credibility and authority.
Including authoritative outbound links in news articles can positively impact Google News ranking. Outbound links provide additional context, credibility, and value to the reader, which can establish the article’s authority on the topic. However, it is important to follow best practices and avoid potential drawbacks to ensure that the outbound links improve the article’s quality and ranking.