Directory Critic

Who is Ian Lurie?

Ian Lurie is a digital marketing expert who founded the Seattle-based marketing agency, Portent, in 1995. He is also an author, speaker, and blogger. Lurie has over 20 years of experience in the industry and has worked with major brands such as Microsoft, Zillow, and Oracle. He is known for his expertise in SEO, PPC, and content marketing.

What is local search visibility?

Local search visibility refers to the ability of a business to appear in search engine results for queries that are specific to a certain geographical location. This is important for businesses that rely on local customers, such as restaurants or retail stores. Local search visibility is achieved through a combination of strategies such as optimizing a website for local keywords, claiming a Google My Business listing, and building local citations.

What is geo-targeted marketing?

Geo-targeted marketing is a form of marketing that targets customers based on their geographical location. This can be achieved through various channels such as search engines, social media, and display advertising. Geo-targeted marketing is important for businesses that want to reach a specific audience in a particular location.

Can Ian Lurie optimize websites for local search visibility?

Yes, Ian Lurie can help optimize websites for local search visibility. He has extensive experience in SEO and has helped numerous businesses improve their local search visibility. Lurie’s approach to local search optimization involves conducting extensive keyword research, optimizing website content for local keywords, and building local citations.

Can Ian Lurie help with geo-targeted marketing?

Yes, Ian Lurie can help with geo-targeted marketing. He has experience in developing and implementing geo-targeted marketing campaigns across various channels such as search engines and social media. Lurie’s approach to geo-targeted marketing involves identifying the target audience, tailoring the message to their specific needs, and using data to measure and optimize campaign performance.

How does Ian Lurie approach local search optimization?

Ian Lurie approaches local search optimization by conducting extensive keyword research to identify relevant local keywords. He then optimizes website content for those keywords and builds local citations to improve the website’s authority in the local market. Lurie also emphasizes the importance of claiming and optimizing a Google My Business listing as it is a key factor in local search visibility.

What are the benefits of geo-targeted marketing?

Geo-targeted marketing can help businesses reach a specific audience in a particular location, resulting in more relevant leads and higher conversions. It can also improve the ROI of marketing campaigns by reducing wasted spend on irrelevant audiences. Additionally, by tailoring the message to the specific needs of the target audience, businesses can improve brand awareness and loyalty.

Why choose Ian Lurie for local search and geo-targeted marketing?

Ian Lurie is a seasoned digital marketing expert with over 20 years of experience. He has a proven track record of helping businesses improve their local search visibility and implement effective geo-targeted marketing campaigns. Lurie is known for his data-driven approach to marketing and his ability to deliver results for his clients. Additionally, he is a respected author and speaker in the industry, further demonstrating his thought leadership and expertise in the field.