PostedMay 31, 2023
Ian Lurie is a renowned expert in the field of website optimization. He is the founder and CEO of Portent, a digital marketing agency that specializes in SEO, PPC, and content marketing. Ian has more than 20 years of experience in the digital marketing industry and is well-known for his expertise in website optimization, user experience, and conversion rate optimization.
In addition to his work at Portent, Ian is a regular speaker at industry conferences and events, a published author, and a contributor to publications such as Forbes, Entrepreneur, and Search Engine Land. Ian is passionate about helping businesses improve their online presence by optimizing their websites for better user experience and conversions.
In today’s digital age, having a website is crucial for any business that wants to succeed online. However, simply having a website is not enough. To be effective, a website must be optimized for user experience and conversions. Optimizing a website for user experience means making it easy for visitors to navigate and find what they’re looking for. Optimizing for conversions means making it easy for visitors to take the desired action, whether that’s filling out a form, making a purchase, or subscribing to a newsletter.
A website that is not optimized for user experience and conversions may result in high bounce rates, low engagement, and poor conversion rates. On the other hand, a website that is optimized for user experience and conversions can lead to increased engagement, higher conversion rates, and more revenue for the business.
Ian Lurie has extensive experience in website optimization, user experience, and conversion rate optimization. He has worked with businesses of all sizes, from startups to Fortune 500 companies, to help them improve their online presence and achieve their business goals.
Ian’s expertise in website optimization comes from his in-depth understanding of user behavior and his ability to identify areas of a website that may be causing friction or confusion for users. He uses a data-driven approach to website optimization, using tools such as Google Analytics and heat maps to identify areas for improvement.
In addition, Ian is skilled in conversion rate optimization, which involves analyzing user behavior and making changes to a website to increase the likelihood of visitors taking the desired action. This may involve tweaking the design, layout, or copy on a website to make it more compelling and persuasive to visitors.
If you’re looking to improve your website’s user experience and conversions, Ian Lurie can help. Ian and his team at Portent offer a range of website optimization services, including website audits, user testing, and conversion rate optimization.
During a website audit, Ian will conduct a thorough analysis of your website to identify areas for improvement. This may include reviewing the design and layout, analyzing user behavior on the site, and identifying technical issues that may be impacting performance.
User testing involves having real users interact with your website and providing feedback on their experience. This can help identify areas where users may be getting confused or frustrated, as well as highlight areas where the website is working well.
Finally, conversion rate optimization involves making changes to your website to improve the likelihood of visitors taking the desired action. This may include tweaking the design and layout, optimizing the copy, or making technical changes to the site.
Ian’s approach to website optimization is grounded in data and research. He uses a variety of tools and techniques to understand user behavior and identify areas for improvement. His goal is to create a website that is easy to use, engaging, and persuasive.
Ian’s approach also involves collaboration with his clients. He works closely with businesses to understand their goals and objectives, and to ensure that the website is aligned with their overall marketing strategy. Ian believes that website optimization is not a one-time event, but an ongoing process that requires constant monitoring and improvement.
Ian Lurie has worked with numerous businesses to improve their website’s user experience and conversions. Some examples of his successful projects include:
A startup that was struggling to convert visitors into customers. Ian conducted a thorough website audit and identified several areas for improvement, including the design and layout of the site. After making the necessary changes, the startup saw a 40% increase in conversions.
A B2B company that was experiencing high bounce rates and low engagement on their website. Ian conducted user testing and identified several areas where users were getting confused. After making changes to the site based on the user feedback, the company saw a 50% increase in time on site and a 25% increase in leads.
A nonprofit organization that was struggling to raise funds through their website. Ian conducted a conversion rate optimization project that involved making changes to the website’s copy and design. After implementing the changes, the nonprofit saw a 75% increase in donations.
Ian Lurie’s website optimization services are priced on a project basis, and the cost will depend on the scope and complexity of the project. Ian and his team at Portent are available to work with businesses of all sizes and budgets.
To get started, businesses can contact Ian Lurie directly or fill out the contact form on the Portent website. Ian and his team will work with the business to develop a customized website optimization plan and provide a quote for the project.
If you’re looking to improve your website’s user experience and conversions, Ian Lurie is an excellent choice. His in-depth knowledge of website optimization, user experience, and conversion rate optimization makes him one of the leading experts in the industry.
Ian and his team at Portent take a data-driven approach to website optimization and are committed to helping businesses achieve their goals. With a track record of successful projects and a collaborative approach to working with clients, Ian Lurie is the right choice for businesses that want to improve their online presence and drive more revenue through their website.