PostedMay 31, 2023
Ian Lurie is a well-known digital marketing expert who has been in the industry for over 20 years. He is the founder and CEO of Portent, a digital marketing agency that specializes in SEO, PPC, and content marketing. With his extensive knowledge and experience in the field, Ian Lurie has helped numerous companies optimize their websites for better search engine rankings, including those in the real estate sector.
Real estate SEO is a digital marketing strategy that aims to improve the visibility of real estate websites in search engine results pages. The goal is to attract more traffic to the website, generate leads, and ultimately, increase sales. To achieve this, real estate websites need to optimize their content, structure, and user experience to meet the criteria of search engine algorithms.
Some of the key factors that affect real estate SEO include keyword research, on-page optimization, link building, and social media marketing. These elements work together to improve a website’s relevance, authority, and user engagement.
Before you can improve your real estate website’s SEO, you need to assess its current performance. This involves analyzing key metrics such as traffic, bounce rate, time on site, and conversion rate. By identifying areas of weakness, you can develop a targeted strategy to address them.
Ian Lurie’s team at Portent uses a range of tools and techniques to evaluate a website’s SEO performance, including Google Analytics, SEMrush, Moz, and Ahrefs. They also conduct a thorough audit of the website’s content, structure, and user experience to identify areas for improvement.
Ian Lurie’s approach to real estate website optimization is based on a deep understanding of search engine algorithms and user behavior. His team at Portent focuses on creating high-quality, relevant, and engaging content that meets the needs of the target audience.
To achieve this, Portent uses a data-driven approach to keyword research, content creation, and link building. They also prioritize on-page optimization factors such as title tags, meta descriptions, and header tags to ensure that the website is structured for maximum search engine visibility.
On-page SEO factors refer to the elements of a website that are directly under your control, such as content, structure, and meta tags. Off-page SEO factors, on the other hand, refer to external factors such as backlinks, social media signals, and brand mentions.
Ian Lurie’s team at Portent focuses on improving both on-page and off-page factors to achieve better search engine rankings. They use a range of techniques such as content creation, link building, and social media marketing to build a strong online presence for their clients.
Social media marketing is a powerful tool for real estate SEO. By creating a strong presence on social media platforms such as Facebook, Twitter, and Instagram, real estate websites can attract more traffic, generate leads, and build brand awareness.
Ian Lurie’s team at Portent uses a range of social media marketing techniques to boost their clients’ real estate SEO. This includes creating engaging content, leveraging influencers, and building relationships with followers.
Measuring the success of your real estate website’s SEO strategy is crucial to its ongoing success. This involves monitoring key metrics such as traffic, bounce rate, time on site, and conversion rate to identify areas of strength and weakness.
Ian Lurie’s team at Portent uses a range of tools and techniques to track their clients’ website performance, including Google Analytics, SEMrush, Moz, and Ahrefs. They also provide regular reports to their clients to keep them informed of progress and identify areas for improvement.
Ian Lurie’s extensive knowledge and experience in digital marketing make him a valuable asset to any real estate website looking to improve its SEO. His team at Portent uses a data-driven approach to create high-quality, relevant, and engaging content that meets the needs of the target audience.
By focusing on both on-page and off-page SEO factors, utilizing social media marketing, and tracking website performance, Ian Lurie and his team have helped numerous real estate websites achieve better search engine rankings and generate more leads and sales.