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Introduction: Can Hootsuite track social media performance?

Hootsuite is a social media management platform that enables users to schedule and publish content, monitor social media conversations, and track social media performance. Hootsuite allows users to connect multiple social media accounts, such as Facebook, Twitter, Instagram, LinkedIn, and YouTube, and provides a centralized dashboard for managing social media activities. One of the key features of Hootsuite is its ability to track the performance of social media campaigns.

Setting up: How to connect your social media accounts to Hootsuite

To track the performance of your social media campaigns on Hootsuite, you need to first connect your social media accounts to the platform. This can be done by navigating to the "Settings & Privacy" tab on the left-hand menu, and selecting "Social Networks." From there, you can select the social media networks you want to connect and follow the instructions to authorize the connection.

Once your social media accounts are connected, you can create streams for each network to monitor conversations, mentions, and engagement. Hootsuite also provides a scheduling tool, which allows you to schedule posts and campaigns across multiple networks in advance.

Metrics: What social media metrics can you track on Hootsuite?

Hootsuite offers a wide range of social media metrics that users can track, including engagement, reach, followers, clicks, impressions, and more. These metrics can be viewed on the Hootsuite dashboard and in the platform’s analytics tool, which provides detailed reports on campaign performance. Hootsuite also offers real-time monitoring of social media activities, allowing users to respond to comments and messages promptly.

In addition to its native metrics, Hootsuite can also be integrated with other tools, such as Google Analytics and Adobe Analytics, to provide even more detailed insights into social media performance. Integrating these tools with Hootsuite allows users to track website traffic, conversions, and other important metrics related to their social media campaigns.