PostedJune 1, 2023
CoSchedule is a popular marketing automation tool that helps businesses manage their social media, email, and content marketing campaigns all in one place. One of the key features of CoSchedule is the ability to share posts directly to other social media platforms from the CoSchedule dashboard. This feature saves time and streamlines the process of cross-promoting content across multiple channels. In this article, we’ll explore the platforms that are supported for direct sharing, how to connect other platforms to CoSchedule, and the benefits and limitations of using this feature.
CoSchedule supports direct sharing to a number of popular social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Instagram. To share to Instagram, users must have an Instagram business account and connect it to CoSchedule using a third-party tool called Zapier. Direct sharing to Instagram is currently limited to single-image posts only.
To connect a social media platform to CoSchedule, users must first navigate to the "Settings" section in CoSchedule and select "Social Profiles." From there, they can choose which platform they want to connect and follow the prompts to authorize the connection. Once the connection is established, users can begin sharing posts directly from the CoSchedule dashboard to that platform.
To share a post directly from CoSchedule to another platform, users can start by creating a new post or selecting an existing post they want to share. From there, they can select the social media platforms they want to share to and customize the post for each platform. Once the post is ready, users can click "Schedule" or "Publish" to share it directly to their connected platforms.
Using CoSchedule’s direct sharing feature can save businesses time and effort by allowing them to create and share content across multiple platforms from one central location. This feature also ensures consistency in branding and messaging across all platforms. Additionally, CoSchedule’s analytics tools allow businesses to track and measure the success of their social media campaigns, making it easier to optimize future content.
Direct sharing on CoSchedule does have some limitations. For example, some platforms may have restrictions on certain types of content, such as Instagram’s limitation on sharing multiple images in a single post. Additionally, some platforms may not allow certain types of content to be shared, such as LinkedIn’s restrictions on promoting job listings.
If users encounter issues when trying to share posts directly from CoSchedule, there are a few common troubleshooting steps they can take. These include ensuring that their social media accounts are connected properly, checking to see if there are any restrictions on the type of content being shared, and making sure that the post meets the size and formatting requirements of the platform they are sharing to.
CoSchedule’s direct sharing feature can be a valuable tool for businesses looking to streamline their social media marketing efforts. By connecting multiple platforms to CoSchedule and sharing posts directly from the dashboard, businesses can save time, ensure consistency in messaging, and track the success of their campaigns. While there may be some limitations to the feature, following best practices and troubleshooting common issues can help businesses make the most of this powerful tool.