Directory Critic

Introduction

Zoho Social is a social media management tool that allows you to schedule posts across various social media platforms. Social media has no boundaries and it’s crucial to post content at the most optimal time for your audience. This can be challenging when you have followers living in different time zones. However, it’s not impossible. In this article, we will discuss the features of Zoho Social that allow you to schedule posts in different time zones.

Understanding Time Zones

Time zones are a way to measure and standardize the time across different regions of the world. There are 24 time zones in total, and they differ from each other by one hour. For instance, if it’s 9 am in New York, it will be 6 am in Los Angeles, and 2 pm in London. Therefore, it’s essential to understand the time zone differences to schedule your posts effectively.

Scheduling Posts on Zoho Social

Zoho Social allows users to schedule posts in advance, and it’s an excellent feature for businesses that want to maintain a social media presence without having to manually post every day. To schedule a post, click on the ‘+’ icon on the top right corner of the dashboard and select the platform you want to post on. Next, enter your post’s content, choose an image or video, and select the date and time you want to schedule it for.

Selecting the Time Zone

When scheduling posts on Zoho Social, the tool automatically detects your time zone based on your location. However, if you want to schedule posts in a different time zone, you can select it from the drop-down menu. This feature is especially useful for businesses with a global audience.

Customizing Time Zones

Zoho Social allows you to customize the time zone for each social media account. To do this, go to the ‘Settings’ tab and select the account you want to modify. Next, scroll down to ‘Time Zone’ and select the desired time zone. It’s important to remember that the time zone you select will affect all scheduled posts for that account.

Managing Multiple Time Zones

If you have followers in different time zones, it’s essential to create a schedule that caters to each region’s peak activity hours. Zoho Social makes this easy by allowing users to schedule posts for different time zones. For example, if your business is located in New York, but you have a significant following in London, you can schedule posts to be published at a time that’s most convenient for your London audience.

Best Practices for Scheduling Posts

When scheduling posts in different time zones, it’s important to keep these best practices in mind:

• Conduct research to determine the peak activity hours of your target audience in each time zone.
• Create a content calendar that caters to each region’s peak activity hours.
• Avoid scheduling too many posts at once, as this can annoy your followers and negatively impact engagement.

Conclusion

Scheduling posts in different time zones can be challenging, but with the help of Zoho Social, it’s possible. The tool’s customizable time zone feature allows businesses to cater to a global audience and maintain a social media presence without the need for manual posting. By following best practices, businesses can effectively schedule posts and increase engagement with their followers.