Directory Critic

Introduction

Zoho Social is a powerful social media management tool that allows businesses to manage their social media presence, schedule posts, and track performance metrics. One of its key features is analytics, which provides insights into the performance of social media campaigns. Analytics data can be used to measure the success of campaigns, identify areas for improvement, and make data-driven decisions. In this article, we will explore how to export analytics data from Zoho Social and analyze it in external tools.

Understanding Analytics Data in Zoho Social

Zoho Social provides a range of analytics data, including engagement metrics such as likes, comments and shares, audience insights such as demographics and location, and performance metrics such as reach, impressions, and clicks. This data is presented in easy-to-read graphs and charts, which can be customized to show data for specific time periods or social media platforms. Understanding this data is essential for making informed decisions about social media campaigns.

Exporting Analytics Data from Zoho Social

To export analytics data from Zoho Social, navigate to the Analytics tab and select the data you want to export. You can choose to export data for specific time periods, social media platforms, or campaigns. Once you have selected your data, click the Export button and choose the format you want to export it in. Zoho Social supports a range of formats, including CSV, XLS, and PDF.

Understanding the Exported Data

The exported analytics data will contain all the data you selected, presented in a format that can be opened in external tools such as Microsoft Excel or Google Sheets. The data will include all the metrics available in Zoho Social, as well as any custom metrics you have created. It is important to note that the exported data may not include data for deleted posts or campaigns.

Analyzing Data in External Tools

Once you have exported your data, you can analyze it in external tools such as Microsoft Excel or Google Sheets. These tools provide more advanced analysis capabilities, such as pivot tables, charts, and graphs. You can use these tools to identify trends, compare data across different time periods, and create custom reports. This can help you gain deeper insights into the performance of your social media campaigns.

Exporting Data Formats

Zoho Social supports a range of data export formats, including CSV, XLS, and PDF. CSV is a plain text format that is compatible with a wide range of tools, while XLS is a Microsoft Excel format that preserves formatting and formulas. PDF is a format that can be opened on any device and preserves the layout of the data. You can choose the format that best suits your needs.

Customizing Exported Data

Zoho Social allows you to customize the data you export by selecting specific time periods, social media platforms, or campaigns. You can also create custom metrics that are not available in Zoho Social and export these along with your other data. This allows you to tailor your analytics data to your specific needs and gain deeper insights into the performance of your social media campaigns.

Conclusion

Exporting analytics data from Zoho Social is a powerful tool for gaining deeper insights into the performance of your social media campaigns. By analyzing this data in external tools such as Microsoft Excel or Google Sheets, you can identify trends, compare data across different time periods, and create custom reports. Zoho Social supports a range of data export formats and allows you to customize the data you export, making it a flexible tool for businesses of all sizes.