Directory Critic

Introduction: Zoho Social’s Features

Zoho Social is a social media management platform that allows businesses to manage their social media profiles, create and publish content, track performance, and engage with their audience. It integrates with popular social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Google My Business. With its comprehensive features, Zoho Social enables businesses to streamline their social media strategy, save time, and increase engagement.

Polls and Surveys on Social Media

Polls and surveys are a powerful way to interact with your audience on social media. They can help businesses gather feedback, insights, and opinions from their followers. Polls and surveys are also a great way to boost engagement and increase visibility on social media. With the rise of social media and the need for businesses to keep up-to-date with the latest trends, polls and surveys have become an essential tool for social media marketing.

Benefits of Polls and Surveys

Polls and surveys offer several benefits for businesses on social media. Firstly, they can help businesses understand their audience’s preferences, interests, and opinions. Secondly, polls and surveys can help businesses make informed decisions and tailor their products/services to their audience’s needs. Thirdly, polls and surveys can increase engagement and visibility on social media, helping businesses reach a larger audience. Overall, polls and surveys are a cost-effective and efficient way for businesses to engage with their audience on social media.

Creating Polls and Surveys on Zoho Social

Creating polls and surveys on Zoho Social is easy and straightforward. Firstly, navigate to the "Publish" tab and select "Polls & Surveys" from the dropdown menu. Secondly, choose the social media platform you want to publish your poll/survey on. Thirdly, select the type of poll/survey you want to create: multiple-choice, open-ended, or Net Promoter Score (NPS).

Adding Questions and Poll Options

Once you have selected the type of poll/survey, you can start adding questions and poll options. For multiple-choice polls, you can add up to four answer options. For open-ended polls, you can add a text box for your audience to enter their response. For NPS surveys, you can ask one question and rate on a scale of 0-10. You can also add an image or video to your poll/survey to make it more engaging.

Scheduling Polls and Surveys on Zoho Social

After creating your poll/survey, you can schedule it to be published at a later time. This is useful for businesses that want to reach their audience at a specific time, like during peak hours. You can also choose to publish your poll/survey immediately or save it as a draft for later.

Analysing Poll Results

Once your poll/survey has been published, you can track the results in real-time on Zoho Social. You can see the total number of responses, the percentage of each answer option, and the open-ended responses. This data can help businesses understand their audience’s preferences and make informed decisions.

Conclusion: Enhance Social Media Strategy with Zoho Social

In conclusion, polls and surveys are an effective way for businesses to engage with their audience on social media. With Zoho Social, businesses can easily create, schedule, and analyse polls and surveys on popular social media platforms. By incorporating polls and surveys into their social media strategy, businesses can gather valuable feedback, increase engagement, and tailor their products/services to their audience’s needs. Zoho Social’s user-friendly interface and comprehensive features make it an excellent tool for businesses looking to enhance their social media strategy.