PostedJune 1, 2023
Instagram is one of the most popular social media platforms used by businesses and individuals to promote their products, services, and personal brand. However, simply posting content on Instagram is not enough to guarantee success. It is important to analyze the performance of your content to understand what works and what doesn’t. This is where Later comes in, a popular social media scheduling and analytic tool that allows you to monitor your Instagram performance.
The first step to analyzing your Instagram performance on Later is to connect your Instagram account to your Later account. This can be done by logging into your Later account and selecting "Add Social Profile" on the dashboard. From there, select Instagram and follow the prompts to connect your account. Once your account is connected, you will be able to start analyzing your content.
To view your Instagram analytics on Later, select the Instagram profile you want to analyze and click on the "Analytics" tab. Here you will find four metrics that can help you monitor your Instagram performance: Follower Growth, Engagement Rate, Top Posts & Stories, and Audience Demographics.
Follower Growth is a metric that allows you to track the number of new followers your account has gained over a period of time. This metric is important as it shows whether your content is reaching and resonating with your target audience. Later provides a graph that displays your follower growth over time, as well as a percentage change in growth.
Engagement Rate is a metric that measures the percentage of your followers who engage with your content through likes, comments, shares, and saves. This metric is important as it shows whether your content is engaging and relevant to your audience. Later provides a graph that displays your engagement rate over time, as well as the average engagement rate for each post.
Top Posts & Stories is a metric that shows which of your posts and stories have received the most engagement. This metric is important as it shows which content resonates with your audience and can help you create more effective content in the future. Later provides a list of your top posts and stories, as well as the engagement rate for each post.
Audience Demographics is a metric that provides insights into the demographics of your followers, including their age, gender, location, and language. This metric is important as it helps you understand your audience and create more targeted content. Later provides a graph that displays your audience demographics, as well as a breakdown of your top locations and languages.
Analyzing your Instagram performance is crucial for the success of your account. Later provides a range of metrics that can help you monitor your performance and create more effective content. By understanding your audience, monitoring your follower growth and engagement rate, and analyzing your top posts and stories, you can create a more engaging and effective Instagram presence.