PostedMay 31, 2023
Eric Enge is a well-known digital marketing expert and the founder of Stone Temple Consulting, a digital marketing agency that focuses on SEO and content marketing. He has more than 30 years of experience in the industry and has worked with a wide range of companies, from small startups to Fortune 100 companies. Eric Enge is also a speaker and author, having written several books on SEO and digital marketing.
Voice search and featured snippets have become increasingly popular in recent years, and they are changing the way people search for information online. Voice search allows users to speak their queries instead of typing them, while featured snippets display content directly in search results, providing users with quick and concise answers to their questions.
Voice search differs from text search in several ways. First, voice search queries tend to be longer and more conversational than text-based queries. Second, voice search queries often include more natural language and may use pronouns or other context clues that a text search would not include. Finally, voice search results tend to be more concise and provide users with quick answers to their questions.
Optimizing for voice search is important because more and more people are using voice assistants and smart speakers to access information online. In fact, it is estimated that over half of all searches will be conducted via voice by 2022. By optimizing your website for voice search, you can ensure that your content is easily accessible to users who are searching via voice assistants and smart speakers.
Yes, Eric Enge can help with optimizing websites for voice search and featured snippets. His agency, Stone Temple Consulting, has worked with a wide range of companies to improve their search engine visibility and optimize their content for voice search. Eric Enge is also a speaker and author, having written books on SEO and digital marketing, and he regularly shares his expertise on industry blogs and podcasts.
Optimizing for featured snippets can have several benefits for your website. First, it can increase your visibility in search results, as featured snippets are often displayed at the top of the search results page. Second, it can improve your click-through rate, as users are more likely to click on a featured snippet than a regular search result. Finally, it can establish your website as a trusted source of information, as featured snippets are typically seen as authoritative and trustworthy.
Eric Enge can assist with optimizing your website for featured snippets by analyzing your content and identifying opportunities for optimization. His agency, Stone Temple Consulting, has a team of experienced content strategists and SEO professionals who can help you create content that is more likely to be featured in search results. Additionally, Eric Enge is a thought leader in the industry and has shared his expertise on featured snippets in various industry publications and conferences.
As more people turn to voice search and featured snippets for information, it is important to optimize your website for these new search formats. By working with experts like Eric Enge and his team at Stone Temple Consulting, you can ensure that your website is optimized for the future of search and that your content is easily accessible to users who are searching via voice assistants and smart speakers. With the right strategy and expertise, you can stay ahead of the curve and continue to drive traffic and engagement to your website.