PostedMay 31, 2023
Eric Enge is a renowned digital marketing expert with over 30 years of experience. He is the founder of Stone Temple, a digital marketing agency, which was acquired by Perficient in 2018. Enge has also co-authored two books on SEO, including "The Art of SEO." He is a regular writer and speaker on digital marketing topics, and his work has been featured in publications such as Forbes, Entrepreneur, and Search Engine Land.
Content-heavy platforms refer to websites that have a high volume of content, such as news sites, blogs, and e-commerce sites. These websites often have thousands of pages, making it challenging to optimize them for search engines. Content-heavy platforms require a unique approach to SEO, as the focus is on optimizing each individual page for specific keywords, rather than optimizing the site as a whole.
Search engine ranking is critical for any website that wants to attract organic traffic. The higher a website ranks on search engines such as Google, the more likely it is to receive clicks from users. Research has shown that the first page of search results receives 91.5% of all organic traffic, while the second page only receives 4.8%. Therefore, if a website wants to increase its online visibility and attract more traffic, it needs to have a high search engine ranking.
Website optimization refers to the process of improving a website’s performance, usability, and search engine visibility. The goal of website optimization is to make a website more accessible, user-friendly, and optimized for search engines. Website optimization involves several strategies, including keyword research, on-page optimization, technical SEO, and content creation.
Eric Enge and his team at Perficient can help businesses optimize their content-heavy websites for better search engine rankings. Their approach involves a comprehensive analysis of a website’s content and structure, followed by a detailed optimization plan. Enge has extensive experience in SEO and has worked with several high-profile clients, helping them to improve their online visibility and attract more organic traffic.
The optimization process involves several stages, including a thorough analysis of a website’s content, identification of keywords, on-page optimization, technical SEO, and content creation. The process begins with a comprehensive audit of the website to identify areas for improvement. Once the audit is complete, the team creates an optimization plan that outlines the strategies to be implemented.
The benefits of website optimization are significant. Optimizing a website can lead to increased online visibility, more organic traffic, and higher search engine rankings. It can also improve user experience, resulting in longer site visits and a lower bounce rate. Additionally, optimization can help businesses build brand awareness and increase revenue by attracting more potential customers to their site.
To get started with optimizing your website, you can contact Eric Enge’s team at Perficient. They can provide a comprehensive analysis of your website, identify areas for improvement, and create an optimization plan that is customized to your business needs. Alternatively, you can begin by conducting your own audit of your website, identifying areas for improvement, and implementing optimization strategies such as keyword research, on-page optimization, and technical SEO.