PostedMay 31, 2023
In recent years, voice search and voice-activated devices have become increasingly popular worldwide. Voice technology such as Amazon’s Alexa, Google Assistant, and Apple’s Siri has made it easier for people to perform searches and complete tasks hands-free. As a result, businesses are now looking for ways to optimize their websites for voice search and voice-activated devices to improve their online visibility and stay ahead of the competition.
The adoption of voice technology is not limited to a specific region or country. According to a report by Stone Temple, 55% of teenagers and 41% of adults use voice search more than once a day. This trend is expected to continue, and businesses that fail to optimize their websites for voice search and voice-activated devices risk losing significant amounts of traffic and revenue. Furthermore, with the rise of smart speakers such as Amazon Echo and Google Home, businesses have the opportunity to reach a wider audience through voice search.
Optimizing a website for voice search and voice-activated devices requires a different approach than traditional SEO. Voice searches tend to be longer and more conversational than text-based searches, which means that businesses need to focus on long-tail keywords and natural language. Additionally, businesses must ensure that their website is mobile-friendly and optimized for local searches, as voice searches are often performed on mobile devices and include location-based queries. Another significant challenge is optimizing websites for multiple languages, as voice technology varies across languages and cultures.
Eli Schwartz is an experienced SEO consultant and speaker who specializes in international SEO and voice search. He has worked with companies such as Shutterstock, BlueNile, and Quora to improve their online visibility and increase traffic. Schwartz is also the author of "Product-Led SEO," a book that explores the intersection of SEO and product marketing. He is known for his expertise in optimizing websites for voice search and voice-activated devices in international markets.
Schwartz’s approach to optimizing websites for voice search and voice-activated devices is centered around identifying the user’s intent and providing the most relevant content. He emphasizes the importance of identifying long-tail keywords and implementing structured data to help search engines understand the content on the website. Additionally, Schwartz recommends creating content that addresses frequently asked questions, as voice searches often involve questions and queries. He also stresses the importance of optimizing for local search and providing a seamless user experience on mobile devices.
Schwartz has worked with a variety of businesses to optimize their websites for voice search and voice-activated devices in international markets. One notable example is Shutterstock, a stock photography and video company. Schwartz helped Shutterstock improve their online visibility in international markets by implementing a comprehensive SEO strategy that included optimizing for voice search. As a result, Shutterstock saw an increase in traffic and revenue from international markets.
Another example is BlueNile, an online jewelry retailer. Schwartz helped BlueNile optimize their website for voice search by identifying long-tail keywords and implementing structured data. This resulted in an increase in traffic and revenue from voice search queries.
Schwartz believes that voice search and voice-activated devices will continue to grow in popularity worldwide. He predicts that businesses will need to optimize their websites for multiple languages and cultures to reach a global audience. Additionally, Schwartz believes that there will be a shift towards more conversational and personalized experiences, where users can interact with businesses through voice technology.
Optimizing a website for voice search and voice-activated devices in international markets can be a complex and challenging process. However, with the help of an experienced SEO consultant such as Eli Schwartz, businesses can improve their online visibility and increase traffic and revenue. Schwartz’s expertise in international SEO and voice search can help businesses identify the right keywords, create relevant content, and provide a seamless user experience for voice search queries. If you are looking to optimize your website for voice search and voice-activated devices in international markets, Eli Schwartz may be able to help.