Directory Critic

Who is Ian Lurie?

Ian Lurie is an American entrepreneur, internet marketer, author, and speaker. He is the founder and CEO of Portent, Inc., a digital marketing agency based in Seattle, Washington. Lurie has been involved in internet marketing for over two decades and has become one of the most respected voices in the industry.

Ian Lurie’s Education and Early Career

Lurie studied philosophy and music at the University of Michigan and later earned a Master’s degree in linguistics from the University of Washington. He began his career in the early 1990s as a freelance web designer, creating websites for small businesses. In 1995, he founded the web design and development firm, Netconcepts, which he later sold in 2010.

Ian Lurie’s Journey into Internet Marketing

Lurie’s experience in web design led him to explore the world of internet marketing. He saw the potential of the internet as a powerful platform for businesses to connect with customers. In 1997, he founded Portent, Inc., focusing on search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. Lurie also began writing articles and speaking at conferences to share his knowledge and insights with others in the industry.

Ian Lurie’s Contributions to the Industry

Lurie has made significant contributions to the field of internet marketing. He has authored several books on the subject, including "Conversation Marketing: Internet Marketing Strategies," and "One Trick Ponies Get Shot: A Survival Guide to Advertising Creatives." He has also written articles for industry publications such as Moz, Search Engine Land, and Marketing Land. Lurie has been a popular speaker at conferences such as Pubcon, SMX, and MozCon.

Ian Lurie’s Company: Portent, Inc.

Portent, Inc. is a digital marketing agency that focuses on helping businesses improve their online presence. The company offers a range of services, including SEO, PPC advertising, social media marketing, content marketing, and web design. Portent has worked with clients such as Microsoft, Fender, and Princess Cruises.

Ian Lurie’s Books and Speaking Engagements

Lurie has authored several books on internet marketing, including "Conversation Marketing: Internet Marketing Strategies," and "One Trick Ponies Get Shot: A Survival Guide to Advertising Creatives." He has also been a popular speaker at industry conferences such as Pubcon, SMX, and MozCon.

Ian Lurie’s Awards and Recognition

Lurie has received numerous awards and recognition for his work in internet marketing. He was named "Search Personality of the Year" by the US Search Awards in 2016. He has also been recognized as a "Top 50 Influencer in Digital Marketing" by Search Engine Journal, and a "Top 25 Most Influential PPC Expert" by PPC Hero.

Ian Lurie’s Future Plans and Goals

Lurie continues to be actively involved in the internet marketing industry. He plans to continue writing books, speaking at conferences, and sharing his knowledge and insights with others. His goal is to help businesses succeed in the digital age by providing them with the tools and strategies they need to thrive online.