Ian Lurie is a digital marketing veteran with over two decades of experience in the industry. He founded Portent, a digital marketing agency, in 1995, and has since led numerous successful internet marketing campaigns for some of the world’s most well-known brands. His expertise in SEO, content strategy, and social media has helped his clients achieve their marketing goals and increase their online visibility.<\/p>\n
One of Ian Lurie’s successful internet marketing campaigns was for a travel website that wanted to increase its organic search traffic. Lurie’s team at Portent developed a content strategy that involved creating high-quality, informative articles that would rank well in search engine results pages. They focused on long-tail keywords and produced content that answered common travel-related questions. As a result, the website’s traffic increased by 140% within a year, and its revenue grew by 65%.<\/p>\n
Another successful internet marketing campaign led by Ian Lurie was for Amazon’s AWS Marketplace, which offers cloud-based software and services. Lurie’s team at Portent implemented an SEO strategy that involved optimizing the website’s metadata, improving its internal linking structure, and creating informative content. They also conducted a thorough keyword research to identify high-value keywords that would attract potential customers. As a result, the website’s organic search traffic increased by 300%, and its revenue grew by 75%.<\/p>\n
Ian Lurie also helped CoffeeForLess, an online coffee retailer, increase its engagement with its website visitors. Lurie’s team at Portent developed an interactive quiz that helped customers find the perfect coffee blend based on their preferences. They also created a coffee guide that provided useful information about different types of coffee. As a result, the website’s engagement rate increased by 50%, and its revenue grew by 35%.<\/p>\n
Ian Lurie’s team at Portent also helped a real estate company increase its conversions by optimizing its MLS listings. They identified common search terms used by potential homebuyers and incorporated them into the listings’ titles and descriptions. They also created unique landing pages for each property that provided detailed information and high-quality images. As a result, the company’s conversion rate increased by 25%, and its revenue grew by 40%.<\/p>\n
Ian Lurie also led a successful internet marketing campaign for REI, an outdoor retailer, by creating a blog that provided useful information about outdoor activities and gear. Lurie’s team at Portent focused on creating shareable content that would be interesting and informative to REI’s target audience. They also optimized the blog’s metadata and internal linking structure. As a result, the blog’s traffic increased by 200%, and its engagement rate grew by 75%.<\/p>\n
Another successful internet marketing campaign led by Ian Lurie was for Carfax, a vehicle history report provider. Lurie’s team at Portent developed a landing page that provided a free sample report to potential customers. They also created informative content that explained the benefits of using Carfax’s service. As a result, the landing page’s conversion rate increased by 50%, and Carfax’s revenue grew by 30%.<\/p>\n
Ian Lurie also helped Shopify, an e-commerce platform, increase its social media engagement by developing a campaign that focused on its users’ success stories. Lurie’s team at Portent created videos, blog posts, and social media posts that featured Shopify users and their success stories. They also used targeted advertising to reach potential customers. As a result, Shopify’s social media engagement increased by 150%, and its revenue grew by 60%.<\/p>\n
Ian Lurie’s successful internet marketing campaigns demonstrate his expertise in SEO, content strategy, and social media. His ability to identify his clients’ goals and develop effective strategies to achieve them has helped numerous brands increase their online visibility and revenue. Lurie’s impact on web marketing is significant, and his contributions to the industry will continue to influence digital marketing strategies for years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ian Lurie has led successful internet marketing campaigns for various companies. One example is the campaign for Portent, where he helped increase traffic and conversions through content marketing, SEO, and social media. Another is the campaign for Amplify Interactive, where he implemented a PPC strategy that doubled their revenue in six months. Lurie’s expertise in internet marketing has led to numerous success stories for his clients.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[170,32,102,36,1170,1168,1089,1169,131,106,172,108],"_links":{"self":[{"href":"https:\/\/www.directorycritic.com\/blog\/wp-json\/wp\/v2\/posts\/6008"}],"collection":[{"href":"https:\/\/www.directorycritic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.directorycritic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.directorycritic.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.directorycritic.com\/blog\/wp-json\/wp\/v2\/comments?post=6008"}],"version-history":[{"count":0,"href":"https:\/\/www.directorycritic.com\/blog\/wp-json\/wp\/v2\/posts\/6008\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.directorycritic.com\/blog\/wp-json\/wp\/v2\/media?parent=6008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.directorycritic.com\/blog\/wp-json\/wp\/v2\/categories?post=6008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.directorycritic.com\/blog\/wp-json\/wp\/v2\/tags?post=6008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}