Offline Promotions

[Shawn]

Anybody ever try it?

By offline promotions I mean flyers in windshields, direct mail advertising, standing on the side of the street with a sign, etc.

[searcheurope]

We have done a few offline promotions over the years however the challenge has always been that it was difficult to measure the success rate.

[Shawn]

That's very true. To measure the success, you'd have to stop all other kinds of marketing, and simply hope there isn't a search engine ranking update.

Even then though, it's still very inaccurate.

[searcheurope]

Really the only way to measure offline marketing is to have a special url and then you can track it that way.

[Shawn]

Forum sigs > offline promotions? That's a pretty broad statement.

[megrisoft]

We are giving press release in news papers which is every effective in making brand in local market

[Shawn]

It is. How do you get the contact information of these newspapers? Do you just e-mail the editors in the section that you want to be featured in?

[cooluks]

Stickers and banners will do a offline promotion....Also word of mouth...

[Shawn]

Banners? What kind of banners?

Where do you get your stickers made?

[sydneymatt]

I've found that flyers distributed into letterboxes are very effective. And they are very cheap also. All you need to do is make a very basic text flyer with your URL on it. You can put, say, 10 of these ads on an A4 sheet and then photocopy it a hundred times enlarged to A3. You'll have a 1000 flyers for very little. Distribute those and you're bound to get some clicks.

A good way of tracking it is to use a snipped url.

Of course, it's slow, and not as cheap as pay per click. But if you are promoting a local site or service, then it's very good. It's about as geo-targeted as you can get!