PostedDecember 5, 2008
With Directory Submissions in the line of fire and people shying away from it, there has been a general misconception that submitting to directories is harmful for your site. Can somebody get me the guy who was kind enough to spread this baseless allegation on directory submissions!! For people who are wondering why I am advocating submitting to directories, it’s to state a universal truth. If directory submissions were harmful, it would be real simple to kill competition. Submit your competitor’s site to directories and later attend the funeral!
Lets face it, directory submissions are one of the main sources of links apart from various other methods. It’s effective especially when building links for niche and not so competitive search terms. I have seen the results myself and if you’re not too greedy with the terms you target in your directory submissions, you could be pleasantly surprised with the results.
Here’s an example of one of the sites tested: http://www.statisticalforecasting.com was submitted to directories using 5 different titles and descriptions. The titles used were ‘Forecasting & Statistics in Business’, ‘Statistical Forecasting’, ‘Methods of Forecasting’, ‘Statistical Techniques’ and ‘Statistics and Forecasting’. If individual searches are conducted in Google for each of these titles, you would see that the site ranks in the top 10 for some of these terms (not mentioning the rankings out here since they might change with time). What’s important to note is that this site has never been promoted by any method other than directory submissions and they’re still ranking on top!
A manual submission service, Directory Maximizer, was used for the submissions and the results are there for all to see. So I would advise all NOT to ignore directory submissions on mere hearsay, it can work if you rotate your titles, think about the target terms and take the time to do your submissions properly. If you don’t have the time to do submissions yourself, I would recommend taking a look at Directory Maximizer, they have some great features. If you choose to do submissions yourself, you can find a huge resource of free directories on our site, so feel free to use them.